Tagged: sales page

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A/B testing

It has recently been understood that no internet project can actually optimize its performance and conversions (if monetization is involved) without proper A/B testing models. Whether by common tools like Google Analytics or other...

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Emotional purchase

It is already well known and studied that most decision making processes of on-line buying is more emotional then rational. Once a user is either playing Candy Crush on his mobile phone and wishing...